Co-founder and CMO
Liz Vanzura is a celebrated marketing executive with over 25 years of experience in the field, spanning client and agency-side roles. A multiple award-winning leader, she has been recognized as AdAge Marketer of the Year, a WSJ Woman to Watch, an Auto News All-Star for three years running, and has been inducted into the AAF Hall of Achievement.
Vanzura is known for her strategic vision, creativity, and her passion for building profitable businesses. Throughout her career, she has developed innovative, multi-channel content that not only impacts culture but drives sales, breathing life into brands and turning them into category leaders. Her marketing launch for the VW Beetle, which sparked immediate consumer love, stands out as a favorite career highlight.
Vanzura's industry prowess extends to leading global creative and strategic teams, winning prestigious Cannes and Effie awards for her work on iconic retail and consumer brands. Her portfolio includes names like Cadillac, HUMMER, VW, Toyota, Boston Beer (Truly Spiked & Sparkling, Sam Adams), Fanatics, NetJets, Wahlburgers, BOSE, Foster Grant, Boston Children's Hospital, KEEL Vodka, Carrabba's Italian Grill, Stride-Rite, and Hannaford Supermarkets.
In recent years, Vanzura served as the Head of Strategy for Conductor Productions, specializing in performance marketing for a range of brands including Fanatics, Nutrisystem, Motley Fool, Smartbiz.com, Lume, Lighthouse Life Insurance, and L.L.Bean. Here, she played a critical role in driving consumer engagement and action, contributing to the explosive growth of brands like Fanatics.